Museum Of Lost Things
Brief:
Develop a unique identity for the museum that reflects its mission and exhibits. This identity should include branding elements such as a logo, colour scheme, and messaging that resonate with the museum's audience and enhance its overall presence.
University Project
Solution:
The solution involves creating a museum identity inspired by the story of a family featured in a puzzle and story book, with a theme centered around the Great Western Railway (GWR).
Development
The development of this project involved experimenting with various typefaces and producing multiple logo concepts to identify the most effective design.
Application
The brand identity was applied across several materials, including a puzzle book, poster, and screen-printed tote bag. Each application prominently features the brand’s colour palette, logo, and illustrations, ensuring a recognizable visual representation of the museum's theme.
Outcome
The outcome of this project was a promotional poster for the museum and a screen-printed tote bag designed to store the puzzle book, which is available for purchase in the museum's gift shop. Both items feature the museum's brand identity, including its colour palette, logo, and illustrations, creating a unified and appealing merchandising experience.
